What to Consider Before Launching a Direct-to-Consumer Microbiome Test

The direct-to-consumer microbiome testing market is growing incredibly fast at over 30% per year and could soon be near $1 billion. With consumer interest in microbiome testing at an all-time high, there has never been a better time to start a microbiome venture. Here are the top considerations for setting up and launching a direct-to-consumer microbiome test:

    Application Note Highlights:

  • Choosing a sample collection device
  • Choosing the type of microbiome analysis
  • Developing a results portal
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